Explore the six youth personalities in Sport England's new films
What motivates young people to take part in sport and why are some turned off by it?
They’ve produced six new films delving into those questions.
The films add to it comprehensive Under the Skin research released earlier this year, which established six key personas.
- Sport enthusiasts
- Confident intellectuals
- Ambitious self-starters
- Cautious introverts
- Thoughtful improvers
- Everyday youth
Each film explores one of these personalities, highlighting key traits based on extensive research talking to scores of young people.
The youngsters who were interviewed explained why they do or don't do sport, and how they use their free time.
Often their motivation for taking part in sport is shaped by their unique experiences and personalities, so understanding this is important.
A supporting insight pack examining the findings of the research, which was carried out with agency YouthSight, will help you influence how we get young people active.
Watch the films