08 Jul 2019
Millions of schoolchildren will be inspired to get physically active this summer thanks to the latest phase of the groundbreaking partnership between Change4Life and Disney UK. New 10 Minute Shake Ups, films and activities featuring a host of popular Disney characters from the hit films Frozen, The Lion King and Toy Story 4 will be distributed to primary schools to help teachers get children moving more. Packs will also be given to children to take home so they can continue to keep active over the summer.
Sport England have invested £1 million of National Lottery funding into the collaboration, which puts enjoyment at the heart of activity which is believed to be the most important factor in how likely a child is to embrace physical activity.
Tim Hollingsworth, Sports England chief executive, hailed the campaign’s return as a vital tool in helping children build a positive attitude to physical activity.
“Our recent research gives us the richest evidence yet that sport and physical activity needs to be fun and enjoyable above all because enjoyment is the biggest motivator for children in getting active,” he said.
“The Change4Life 10 Minute Shake Ups fit that brief to a tee with children’s favourite Disney characters encouraging them to move more. Sport England is delighted to be investing funding to support the Shake Ups in our mission to help children build a positive attitude to physical activity.”
This is the sixth year that Public Health England’s Change4Life and Disney have worked together to inspire children to move more, with almost two million children taking part in last year’s campaign.
It returns at an important time as a new survey found that less than half of parents are aware physical activity can build children’s self-confidence, reduce anxiety or improve their self-esteem.
The stark figures, which were revealed as part of a survey for Change4Life and Disney UK, demonstrate how much work there is to do to ensure the Chief Medical Officer’s recommendation that children do at least 60 minutes of moderate to vigorous physical activity every day, does not go unnoticed.
Just 20% of boys and even fewer girls (14%), are meeting this target, despite 95% of children saying that they enjoy being active.